Tag Archives: print revolution

Mud Wrestling with McLuhan Part 2 – Retribalization

So following up on my first piece on the subject, I continue my metaphorical mud wrestle with the outside the box ideas of the coiner of the term “Global Village”, Marshall McLuhan. I almost had the occasion to meet the man in Toronto in 1970, since he was a collaborator and friend of my mom’s best friend Mary Jane Shoultz, one of my “Feminist Aunts”. Though I missed that opportunity, Mary Jane regaled me with his ideas over the years of my older youth, and I must say they resonated with my own emerging view of the world as a kid growing up in the age of electronic media.

What recently rekindled my intimate tangle with McLuhan’s ideas was a link shared with me to his extensive 1969 interview in Playboy Magazine, which I had never read, probably focused at that age on the magazine’s other featured content! In my first piece on the interview, I focused on his ideas on how revolutions in communication technology – particularly, phonetic literacy, printing and now electronic media – have successively transformed human culture.

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