Tag Archives: postliterate

Mud Wrestling with McLuhan Part 2 – Retribalization

So following up on my first piece on the subject, I continue my metaphorical mud wrestle with the outside the box ideas of the coiner of the term “Global Village”, Marshall McLuhan. I almost had the occasion to meet the man in Toronto in 1970, since he was a collaborator and friend of my mom’s best friend Mary Jane Shoultz, one of my “Feminist Aunts”. Though I missed that opportunity, Mary Jane regaled me with his ideas over the years of my older youth, and I must say they resonated with my own emerging view of the world as a kid growing up in the age of electronic media.

What recently rekindled my intimate tangle with McLuhan’s ideas was a link shared with me to his extensive 1969 interview in Playboy Magazine, which I had never read, probably focused at that age on the magazine’s other featured content! In my first piece on the interview, I focused on his ideas on how revolutions in communication technology – particularly, phonetic literacy, printing and now electronic media – have successively transformed human culture.

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The Death of Literacy?

There’s been a thread on the Alternative Education Resource Organization (AERO) listserv I participate in titled “The Death of Literacy”, started by one of the more active list participants, Todd, who is closing down his book store which he has unsuccessfully tried to transform into a learning center or perhaps a library for alternative schools in the San Francisco Bay area where he lives. He is bemoaning a generation of young people who appear to be turned off to books and literature (at least the printed and bound versions you buy in bookstores or borrow from the library), in favor of electronic media and particularly dazzling video games that to many in the older generations seem like tools for killing time, perhaps self-medicating the stresses of life, and little more.

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