Tag Archives: phonetic literacy

Mud Wrestling with McLuhan Part 2 – Retribalization

So following up on my first piece on the subject, I continue my metaphorical mud wrestle with the outside the box ideas of the coiner of the term “Global Village”, Marshall McLuhan. I almost had the occasion to meet the man in Toronto in 1970, since he was a collaborator and friend of my mom’s best friend Mary Jane Shoultz, one of my “Feminist Aunts”. Though I missed that opportunity, Mary Jane regaled me with his ideas over the years of my older youth, and I must say they resonated with my own emerging view of the world as a kid growing up in the age of electronic media.

What recently rekindled my intimate tangle with McLuhan’s ideas was a link shared with me to his extensive 1969 interview in Playboy Magazine, which I had never read, probably focused at that age on the magazine’s other featured content! In my first piece on the interview, I focused on his ideas on how revolutions in communication technology – particularly, phonetic literacy, printing and now electronic media – have successively transformed human culture.

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Mud Wrestling with Marshall McLuhan

Well… mud wrestling in a sort of metaphorical way. My latest attempt to embrace and wrestle to the ground his at times elliptical ideas, with the title of this piece my homage to an outside-the-box thinker and crafter of provocative aphorisms like “the medium is the message”, its corollary, “the medium is the massage”, and the “Global Village”.

Though I only came close to meeting him once, I learned about McLuhan’s ideas through a dear family friend and one-time McLuhan collaborator, Mary Jane Shoultz, who I willingly let regale me with the synthesis of their radical thinking during my teen years in the 1970s. Mary Jane meshed McLuhan’s ideas on how we are profoundly impacted by our communication technology with her own radical feminist thought to come up with such provocative concepts as “spliteracy” and “patriarchal pimperialism”. She was my favorite “Feminist Aunt”, and beyond my own mom (Jane Roberts) probably had more influence on my own developing world view than anyone else in my youth.

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